Public relations · UAE and the wider GCC
PR only.
Nothing else.
Have a story looking to be heard? We get businesses, executives and institutions quoted in the publications that shape decisions in this market — in English and in Arabic.
A UAE PR agency, part of Ma’ana. Start with a free Story Audit — a straight answer on whether an editor will run it.
Part of Ma’ana | UAE
Work placed with, among others
01 / Is this you?
You’ve built something
worth talking about
Getting it heard is a different job.
Most companies have the news. What they don’t have is the relationship with the editor, the angle that survives a news meeting, or the version of the story an Arabic desk will run.
So it goes out, and nothing happens.
02 / What it costs
And news
doesn’t wait
A launch is news for about two weeks. After that it’s background, and no editor will run it.
Meanwhile a competitor announces something smaller, handles it properly, and becomes the name journalists call when the sector comes up. That position is hard to take back once it’s taken.
So the work gets judged by people who never heard about it. And you end up paying for ads to say what an article would have said for you — which nobody believes the way they believe a journalist.
More coverage isn’t the goal. The right coverage is. Eight articles in the titles your buyers actually read will do more than a hundred copies of your release on sites nobody visits.
03 / The solution
We find the story,
then we get it run
You don’t need more coverage. You need someone who knows which story will actually run, who to take it to, and how to tell you honestly whether it landed.
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01
We find
the angleNot your announcement. The version of it a desk will actually run. If there isn’t one, you hear that first — with the reasoning, not a verdict.
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02
We write it,
twiceOnce for English readers, once for Arabic. Two stories, not one translated. Every word written by us.
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03
We take it to
named journalistsNo lists, no wires, no blasts. The person who covers that beat, approached directly, with something written for them.
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04
We tell you
what happenedOutlet, headline, date, journalist, language — and whether it was earned or syndicated. Every line checkable.
That’s the whole offer. A monthly retainer, one senior contact, and a report you can check line by line — with nothing briefed out to an agency you never meet.
Not sure whether you have a story? That’s what the Story Audit is for.
04 / The guarantee
What we’ll
actually promise
Editors decide what runs — not agencies, and not us. So rather than promise you coverage, here is what we will put our name to.
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01
You’ll know
before you spendIf we don’t believe an editor will run it, you hear that before any budget is committed — with the reasoning, not a verdict.
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02
We will never
buy a placementNot quietly, not as a favour, not to hit a number. If paid media is right, we’ll say so and price it separately.
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03
We count
honestlyUnique stories only. Syndication marked as syndication. No advertising value equivalent — we report to the Barcelona Principles.
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04
You deal
with meFrom the first conversation to the final coverage report. No handover to an account team after you’ve signed.
Find out whether you have a story — before you spend anything on telling it.
Free Story Audit05 / Services
One discipline.
Everything in it.
It’s all PR — there is no second product here. These are the deliverables that make up the work, in one programme, done by the same senior team. Nothing is briefed out to an agency you never meet.
Getting it placed
In front of the journalist who covers that beat, by name.
- Print and digital pitching
- Radio and TV pitching
- Podcast pitching
- Reactive comment
- Media monitoring
Writing it
The words that go out, written twice — English and Arabic.
- Executive positioning
- Bylines and opinion pieces
- Spokesperson briefing
- Bilingual editorial
- Media Q&A and key messages
Getting you in the room
Face to face with the people who write about your sector.
- Media roundtables
- Press briefings
- Event and exhibition comms
- Conference and panel placement
- Launch activation
No social media management. No paid ads. No content production. If that’s what you need, we’ll tell you — and point you at someone who does it properly.
06 / Clients
Who we helped
tell their stories
Businesses, executives and institutions across the UAE and the wider GCC — from a national opera house to a founder nobody had heard of yet.
07 / Proof
What clients
say
Three people who have been through a full programme with us — a founder, a startup CEO and a COO. Different sizes, different sectors, same way of working.
He helped position me as a thought leader and elevated my profile and brand recognition. His media outreach opened many doors for us with relevant, far-reaching publications. I would absolutely recommend working with Tobie and team.
As a small startup with a tight budget, we had to maximise our ROI — and Tobie and team delivered beyond expectations. From the start they understood our business, crafted a compelling press release, and strategically positioned our brand.
Tobie built our CEO’s profile from the ground up — bylined opinion pieces and features in Forbes, Entrepreneur, CEO Magazine and Gulf Business. He doesn’t just pitch stories; he builds the process behind them.
Thirty minutes, and you’ll know whether an editor will run your story.
Free Story Audit08 / Meet the founder
Tobie Allen
Deliberately small and deliberately senior. The person who pitches the work is the person who does it.
Over two hundred PR and marketing campaigns executed in this market, across every sector — all of it reaching named editorial desks rather than a wire.
You deal with me from the first conversation to the final coverage report. If a story isn’t there, I’ll tell you before the budget goes.
09 / The next step
The free
Story Audit
Thirty minutes on what you’re planning, and a written answer on whether it is ready to go to a journalist — and what is missing if it isn’t.
What you get
- 01A 30-minute call With me, not an account manager.
- 02A press-readiness verdict Whether what you have is a story or an announcement. Said plainly.
- 03The readiness checklist Scored against the ten things a desk needs before it will run anything.
- 04What’s missing The assets, evidence and approvals you’d need in place first.
- 05A press kit outline What yours should contain, and what is usually absent.
Sent as a short written summary within three working days. Yours either way — no proposal attached.
Rather not book a slot? Message on WhatsApp · tobie@wearemaana.com